05. Automated Marketing
At its core, digital branding fosters communication between you and your customers, helping you connect with your target audience. This is especially true of automated marketing channels such as email, chatbots and text that keep customers engaged and informed, building a stronger community for your brand.
With email blasts, you can share information with current customers and new prospects. Email lists can be generated from sign-ups from your online advertising, website or from in-store. Just make sure each email has a specific objective and is targeted to the right audience. The tone, look and feel should match your brand identity, and you can include photos and videos to boost engagement. Chatbots and text messages have the added benefit of giving customers quick answers right away – and when customers know you’re at their fingertips, they’re more likely to stay engaged. These channels are also useful for follow-ups and purchase confirmations to streamline processes and reduce the burden on your staff.